Media Festival 




Social Media Festival 2o18


In Pakistan specifically, social media is predominantly used by the youth for personal ends, although the commercial and corporate sectors are quickly entering the fray. Although it does not hold the same influence as in most Western countries, this can be ascribed purely to the less than adequately educated populace and internet connectivity issues in far flung areas. However, even in areas where social media is a usual part life it has not evolved the way it should have. Looking at it in Pakistan’s perspective we have noticed the misuse of Social Media by individuals and groups in twisting our national narrative and presenting it negatively as per suitable agendas. In the time of Information technology revolution work needs to be done on protecting our ideological sovereignty by understanding dynamics of cyber terrorism and identifying ways and means to counter them. Social Media Festival in lights of Paigham e Pakistan also aims at shedding light on Perception Management. Looking at it from the lens of Security Council’s Resolution 2354 there is an urgent need for coordinated efforts in countering terrorists groups and organizations in spreading and selling their narrative to the youth in the name of self sacrifices. A complete segment in the Social Media Festival is dedicated to countering Violent Extremism in this digital age which will involve CVE experts.  

It is these issues which spawned the creation of the Social Media Festival 2018 (SMF’18). There is a need for the youth and professionals alike to start using social media efficiently and effectively, and realizing its potential. SMF’18 will be a 2-day conference, conducted by Center for Sustainability Research and Practice at university of Lahore, with different sessions related to different aspects of social media. The sessions hope to be interactive and content-rich,infusing as much as they can into the audience during their time period.

Activities in the other days of Festival

Social media has quickly become an integral part of our lives; perhaps most importantly though, it has become a substantial source of constant information. Nothing else is so abundant in user-created content, content which is then shared, exchanged, reviewed and discussed, creating a dynamic network possible of considerable and quantifiable change. Used in nearly all sectors, from marketing to the recent social-media planned uprising in Arab countries, social media has without a doubt become a very powerful tool.


  • Create and foster a positive and professional environment of social media through its users
  • Educate the participants on different aspects and of social media, and how to use them effectively
  • Train the youth on how to manage start-up marketing through social media, creating sustainable development
  • Provide platform where active youth on social media will be physically available to interact.
  • Networking
  • Youth Talks
  • Activities
some videos and media coverage


Mr. Awais Raoof
Chairman BOG, University of Lahore & CSRP

We have a powerful potential in our youth, and we must have the courage to change old ideas and practices so that we may direct their power toward good ends.

Jehangir Khanzada
Minister for Youth and Sports Punjab

Youth is the best time to be rich, and the best time to be poor. .

Mr Shehbaz Sharif
Former Chief Minister of Punjab

Our greatest glory is not in never falling, but in rising every time we fall.

Sana Jamali
Member of Senate of Pakistan

The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself.”

Mushahid Hussain
Member of Senate of Pakistan

If you cannot do great things, do small things in a great way.

Shibli Faraz
National assembly secretariat

To succeed in life, you need three things: a wishbone, a backbone and a funny bone.


Our Team

Naseem Khan Achakzai

Naseem is the Founding Director of Center for Sustainability Research and Practice, UOL and the Founder of the International Youth Summit Series. He holds a Masters degree in Public administration and is also a Commonwealth Scholar for MSc Poverty Reduction at SOAS, University of London.

Elyas Kakar

He started his career with Capital TV as Social Media Executive. Being an effective social media practitioner, Elyas has a service-oriented mindset and has organized several projects for various organizations. He has also conducted various non-profit fundraising projects; he has also worked on cordial ties with political mainstream and members of civil society. Youth empowerment and SDGs are his main area of focus.

Saddam Shah

Studying Defence and Strategic Studies at QAU, Islamabad. He writes in Balochistan Voices and CPSD and a member of National Youth Assembly, Pakistan. Social Activist, Writer and actively participates in youth events. “Contribute through all means of knowledge for the well-being of people around and on the earth”

Ume Kulsoom

Student of MBBS at BMC, Quetta and Graduate of kinnaired College, Lahore. Writer, Public Speaker, Social Activist. The motto of Ume Kulsoom: “The world gives the givers, and takes away from the takers. The sole purpose of my life is to just become a “giver” (inspired by Qaiser Abbas).

Sheeraz Ahmed

He has done B.E Civil Engineering. Recently, he is pursuing career-prep fellowship from Amal Academy. Besides, He participated in an International conference named as International Youth Summit Lahore that was themed as Sustainability, Peace and Education. His area of interests are Role of Pakistani Youth in Governance, Education and Water Crisis. Because of such interests, he works with local organizations and sensitization campaigns. “Young and efficient person believes in working for social, moral and systematic reforms, needed to make the society worth living”