Social Media Festival 2o18
In Pakistan specifically, social media is predominantly used by the youth for personal ends, although the commercial and corporate sectors are quickly entering the fray. Although it does not hold the same influence as in most Western countries, this can be ascribed purely to the less than adequately educated populace and internet connectivity issues in far flung areas. However, even in areas where social media is a usual part life it has not evolved the way it should have. Looking at it in Pakistan’s perspective we have noticed the misuse of Social Media by individuals and groups in twisting our national narrative and presenting it negatively as per suitable agendas. In the time of Information technology revolution work needs to be done on protecting our ideological sovereignty by understanding dynamics of cyber terrorism and identifying ways and means to counter them. Social Media Festival in lights of Paigham e Pakistan also aims at shedding light on Perception Management. Looking at it from the lens of Security Council’s Resolution 2354 there is an urgent need for coordinated efforts in countering terrorists groups and organizations in spreading and selling their narrative to the youth in the name of self sacrifices. A complete segment in the Social Media Festival is dedicated to countering Violent Extremism in this digital age which will involve CVE experts.
It is these issues which spawned the creation of the Social Media Festival 2018 (SMF’18). There is a need for the youth and professionals alike to start using social media efficiently and effectively, and realizing its potential. SMF’18 will be a 2-day conference, conducted by Center for Sustainability Research and Practice at university of Lahore, with different sessions related to different aspects of social media. The sessions hope to be interactive and content-rich,infusing as much as they can into the audience during their time period.
Social media has quickly become an integral part of our lives; perhaps most importantly though, it has become a substantial source of constant information. Nothing else is so abundant in user-created content, content which is then shared, exchanged, reviewed and discussed, creating a dynamic network possible of considerable and quantifiable change. Used in nearly all sectors, from marketing to the recent social-media planned uprising in Arab countries, social media has without a doubt become a very powerful tool.
- Create and foster a positive and professional environment of social media through its users
- Educate the participants on different aspects and of social media, and how to use them effectively
- Train the youth on how to manage start-up marketing through social media, creating sustainable development
- Provide platform where active youth on social media will be physically available to interact.
- Youth Talks
We have a powerful potential in our youth, and we must have the courage to change old ideas and practices so that we may direct their power toward good ends.
Youth is the best time to be rich, and the best time to be poor. .